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The Challenge

LEGO, the famous toy makers, have instructed Cushman & Wakefield to represent them in their retail expansion plans for France. This includes selecting locations in town centres and shopping centre for a total sales area between 170 sqm and 300 sqm.

The Solution

-Introduce the LEGO concept to different Landlords and developers of retail properties in France,
-Organise property tours with the LEGO’s Head of Expansion in order to identify interesting opportunities
-Assistance and consultancy in the financial and legal negotiations with the Landlord.

The Results

Since 2012, Cushman & Wakefield have signed 4 deals with LEGO, starting with So Ouest in the Paris Region, this centre opened on 17 October 2012. Followed by a store at the Euralille shopping centre in Lille. LEGO has also signed at Bordeaux Sainte Catherine (Redevco) as well as Centre Jaude 2 in Clermont Ferrand (Klepierre). These centres are still under development.