Prior to the completion of its restructuring plan , extension of CAP 3000 shopping center in Saint -Laurent- du- Var, ALTAREA COGEDIM have wished framing elements to reinforce its policies both in terms of signs, merchandising mix and rental values.
ALTAREA COGEDIM wanted to identify new brands implemented in recent years that have enabled the creation and expansion of the largest shopping centers in Western Europe
CUSHMAN & WAKEFIELD has conducted two studies :
- New business concepts developed over the past 10 years in Europe and those expected in the coming years in France ,
- Major restructuring projects -extension conducted over the last 10 years in France and in Europe comparable to 3000 CAP centers.
By combining these elements, CUSHMAN & WAKEFIELD was able to identify emerging actors to mobilize.
The mission conducted by CUSHMAN & WAKEFIELD was used to assess the development potential of CAP 3000 compared to the number of new concepts created over a decade. It also put into perspective the proposed project by ALTAREA COGEDIM compared to comparable centers in Europe both in terms of composition, organization and rental value.