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Defense to host the first Pop Up Mall in Continental Europe

Thanks to AVEC Investissements and Cédric Ernout, whose idea it was to carry out this project, Continental Europe’s first pop up mall will appear for 14 weeks on the esplanade of La Défense, Paris region.

A completely new concept, this pop up mall, named “Paris Upstores” will open its doors from April 17 to July 11 2014, benefiting from the attractiveness and lively atmosphere of La Défense, the biggest business district in Europe, during a period of huge commercial potential (trade shows, Father's Day, summer sales...).

At a time when the health of the pop up concept in all its forms (shops, discount stores, restaurants, hotels...) is in decline, the project was designed to provide French and international brands and retailers with a new format that allows them to create a different atmosphere where they can meet consumers whose appetite for novel concepts is growing.

Whether it is the launch of a new product, a limited edition, a preview of a new collection, or a new concept, "Paris Upstores" will provide a unique shopping experience for customers

Designed and developed by AVEC Investissements in partnership with Defacto, the public organization that manages La Défense business centre, "Paris Upstores" will house more than 700 m² of open air shops in the heart of the business district.

Located close to the metro station, this new fashion centre will be made up of retail pods of 50 to 100 sq.m.  with prestige brands, new concepts and catering facilities.

Thanks to its flexible rental conditions, "Paris Upstores" is a unique opportunity for brands and retailers to attract new customers.

Expected to reopen every year during the same period, "Paris Upstores" is the commercial phenomenon of 2014.

AVEC Investissements

Founded by Cédric Ernout, AVEC Investissements, a developer and investor, works primarily on joint real estate transactions and finds solutions to urban issues that confront communities and landlords, on the high street as well as in suburban areas. Our specialty is to develop concepts that provide real answers to consumers' expectations while combining sustainable urban thinking. Cédric Ernout worked for 15 years in real estate companies such as Altarea, Icade and Inter Ikea.


About Cushman & Wakefield

Cushman & Wakefield is the world’s largest privately-held commercial real estate services firm. The company advises and represents clients on all aspects of property occupancy and investment, and has established a preeminent position in the world’s major markets, as shown by its frequent involvement in many of the most significant property leases, sales and assignments. Founded in 1917 it has 253 offices in 60 countries and more than 14,000 employees. It offers a complete range of services for all property types, including leasing, sales and acquisitions, equity, debt and structured finance, corporate finance and investment banking, corporate services, property management, facilities management, project management, consulting and valuation. The firm has more than $4 billion in assets under management through its wholly-owned subsidiary Cushman & Wakefield Investors. A recognized leader in local and global real estate research, the firm publishes its market information and studies online at