Belgian retailer A.S.Adventure has concluded a lease in the Polygone Riviera shopping center, located in Cagnes-sur-Mer and jointly owned by the Unibail-Rodamco and Socri groups. The store, with a total area of around 1,500 m2, is expected to open in the second quarter 2017. It will mark the true arrival in France of the Belgian brand of outdoor & lifestyle after a first test store in Reims-Thillois. This transaction was achieved with the assistance of Cushman & Wakefield’s French Retail team.
Dominique Motte, CEO of A.S.Adventure, has said: "Following its acquisition by PAI Partners in 2015, the AS Adventure Group intends to accelerate its expansion in France by opening stores in major cities and in highly-visible retail locations. Our arrival in the heart of Polygone Riviera will allow clients in the South of France to discover our brand, a must for all globetrotters, nature lovers and active leisure time hedonists. A.S.Adventure stores offer a wide range of branded products and provide customers with professional advice from well-qualified sales staff."
Simon Maurel, Head of International Tenant Representation for Cushman & Wakefield France, has also said: "We are honoured to work with such a highly-respected retailer as A.S.Adventure that have instructed Cushman & Wakefield to search for their new stores in France. Our team has also been assigned with the Project Management of the Polygone Riviera store, demonstrating the strength of our comprehensive services to support international brands for their development in France and Europe.”